The warning participants see before they fall down the Project Immerse Rabbit Hole.

Some of the AI-Generated material that participants sort through in Project Immerse.

How do we navigate truth when our world is distorted by misinformation?

Project Immerse is a paranoid thrill-ride and digital literacy initiative that compels participants to become architects of the thriller, challenge their knowledge of deep fakes and bots, and break away from victimhood. 

Project Immerse places participants within a virtual experience that mixes story, play, and web pervasive technologies. Designed to work in Zoom and Miro, Project Immerse subverts these tools into a thrill ride that leverages elements of film, immersive theatre, and ARGs into a collaborative storytelling experience. About 90% of the experience is created with AI. The end result is a unique storytelling experience that explores deception, conspiracy, and the way humans create meaning and make connections.